Two collections. Thoughtful design.
Built to be lived on.
We make rug shopping simple so you can get back to what matters.
COLLECTION | 01
Elementa
From $349
Spill-resistant, safe for families, durable and soft, designed for the rooms that get lived in.
COLLECTION | 02
Estate
From $499
New Zealand wool blend without the luxury markup. Made for bedrooms, offices, and quieter rooms.
Rugs made safe for kids and pets
All Groundstory rugs are OEKO-TEX® Standard 100 tested against strict limit values for over 1,000 harmful substances and certified safe for direct skin contact. Learn more.
Designed for your space. Built for your life.
See how our rugs anchor real rooms, not showrooms.
We make it easy
Fast shipping
On every order, no minimum.
Your rug ships within 1-2 business days.
Superior support
Need a helping hand? We’re here for you. Contact us at support@groundstory.com
Safe for kids and pets
Certified and tested against limits for 1,000+ harmful substances, read more